Do you know how cosmetic packaging design is made?

Do you know how cosmetic packaging design is made?

How is the design of cosmetic packaging box made? Of course, this design is made in the design company. Different design companies have their own set of design process. After the efficient operation of this design process, the packaging design of cosmetics of a certain brand can be completed. Before the detailed design, the audience of cosmetics should be considered. For example, some cosmetics are high-level products, And those who buy this kind of cosmetics are people with status, so their aesthetic concepts must be different from ordinary people. Therefore, before the design, we should fully consider the aesthetic preferences of such consumer groups, and then design according to their preferences, so that the designed outer packaging is more likely to be accepted by these customers. Let's take a look at how the cosmetic outer package is designed.

In addition to taking into account the detailed audience groups, the design of cosmetics packaging box should also take into account the characteristics of the cosmetics. For example, some cosmetics are mild cosmetics. This type of cosmetics are generally loved by some young people, perhaps by some middle-aged and elderly groups, Then when designing the outer packaging, we can focus on the fresh style, perhaps the elegant style, and some cosmetics may be attributed to the strong nature. When designing the outer packaging of such cosmetics, we should strive to be bold and unrestrained and reflect the characteristics of the cosmetics themselves. When designing, we should also consider the location setting of the logo picture. The logo picture represents the brand image of the company. It can be placed in the middle of the outer package or at the bottom of the outer package, perhaps in a prominent location of the outer package. When customers get the outer package, What comes into view is a very personalized brand logo, which allows customers to have a better image of the brand.

Here is a brief introduction of how the cosmetic packaging box design is made. Of course, the above is only the design introduced. Some ideas of this packaging may be matters for attention. In fact, the design process is relatively monotonous, that is, the designer uses computers, or uses paper and pen to make it one by one, This process requires designers to use their own design talents, integrate their understanding of the product, and then create a common work.