Design principles of brand visual identity design

Many times, we believe in the saying that "seeing is believing", which just proves that people prefer to believe what they see, because it is more real. Under such a premise, the brand visual identity logo appears. The seemingly simple small logo is an important member that can contain the most detailed information. Moreover, the brand visual identity design is not a very simple thing. Many times, it needs to involve various factors and follow certain design principles, In order to ensure that the designed logo meets the standards acceptable to the majority of people.

So, let's talk about the principles of this logo design in detail.

First, the most important brand visual identity design principle is that it needs to be closely realistic. We must not be divorced from reality, let alone design something completely unrelated to the real society. This design scheme is the most failed, and it is also the most easy mistake for major design companies.

Second, determining a clear logo design object is a very important principle in brand visual identity design, which requires the design company to first have a detailed understanding of the company that needs to design the logo, and then select the pattern, color and font in combination with its nature. For example, snake is generally selected for the logo of medical institutions, which is a classic iconic pattern, Therefore, when we see this sign, we will preconceived that this sign has a relationship with medical institutions, and in this way, the purpose can be achieved and the basic role of the sign can be reflected.

Third, many brand visual identity design companies will pursue novelty too much, but abandon some traditional and classic elements. The consequences of doing so may be a temporary great success. However, with the development of time, once these novel elements are too old but not durable, the whole logo will lose its luster.