Six elements of product packaging design

When designers do product packaging design, they often pay attention to several key points, especially the following six elements are worthy of designers' in-depth consideration.

First, when designers get a product, they should first consider which industry the product attributes belong to and what are the industry characteristics? What should be paid attention to in the design scheme associated with it. Only in this way can the positioning of brand design be accurate in the first step.

Second, in the actual operation of product packaging, we must first understand the structure and material of product packaging, as well as the feasibility scheme of materials and materials, which is a key step to whether the packaging can be finally implemented.

Third, when selecting the material and process, we should consider the collocation of color design and the feasibility of printing process for the available colors of this material, so as to better pave the way for the later packaging design.

Fourth, when doing packaging design, we should consider the layout of the overall packaging picture and the changes of primary and secondary. Pay attention to the key points of copywriting and the attraction of Main Title Design.

Fifth, when doing product packaging design, an important element we should also refer to is the national standard, which we call the national standard for short. On the premise of conforming to national standards and specifications, the comprehensive use of design copy and the size proportion of text is the most reasonable and reliable way.

Sixth, after basically completing the product packaging design and the design draft approved by customers, we still have an important work, that is, the design is completed. The so-called design completion is to format and digitize the design details and standard knife template. Facilitate the production and production of later manufacturers or printing manufacturers and carton manufacturers, and give them more appropriate design and production documents.