What should we pay attention to in brand VI design?

What should we pay attention to in brand VI design?

1. Whether it is enterprise VI design or brand VI design, it does not exist because you do not carry out detailed design. The cement floor or wooden floor also represents everyone else's image of you; Wear or not, the image of others will not have no image because you don't emphasize it. The difference lies in the image and bad image, deep image or shallow image.

Some enterprises, some brands and some people are proud to say that they have not done any CI or design treatment, just like someone living in a rough house and wearing shorts.

2. The focus here is brand VI design, not denying brand Ci and visual standards, but that the brand should have brand concept and behavior standards in addition to these. Brand centered value and brand spirit are necessary to drive and guide the soul of VI elements. Brand design is a systematic brand image design, including concept identification, behavior identification and visual identification. Brand VI design is only an important part of the overall brand marketing, not all. Brand promotion VI design is only a branch of "brand planning and design".

The center of enterprise image visual identification is logo, and the central element of brand image visual identification system is brand symbol, which is the difference in expression between brand VI design and enterprise VI design.

For those who are sensitive to shopping malls, symbols are often highly abstract and concentrated. They are a messy multiple meaning and have rich meaning. If there is no explanation, there is no explanation. The problem is not the designer who designs the logo. Because the sign is only a dot visual symbol, high concentration or one-sided is the connotation characteristic of the symbol.